The target audience for my film will be mainly teenagers. I have done research and i have found that most modern horror films are viewed mostly by a younger (teenage) audience. Found footage is also popular with teenagers. Films like Paranormal Activity and The Purge are very popular in the way of modern horrors. Most horrors have a rating 0f 15 although viewer's of a younger age will watch and enjoy these films. My film will be for both males and females as i don't want to stick to stereotypes that males are most likely to watch a horror. As my film is set in current time and is set in a natural environment it will most likely appeal to everyone. The character is a teenager so people watching it are more likely to buy into the character and connect with them.
Pie Charts of results.
I asked both males and females to take part in my questionnaire. Overall out of everyone i asked females enjoy watching horror more than males. This goes against the stereotype that girls get scared easily and that boys are more likely to enjoy gore and jump scares.
Found footage and Comedy horrors are more popular compared to Slashers and Psychological Horrors. This suggests that people either like to watch a horror and not have to pay too much attention and also enjoy a laugh or it suggests that people like the 'realistic' aspect and enjoy the feeling of somewhat being in the movie themselves.
*correction in pie chart,
psychological.
When it comes to qualities of horror film people prefer to watch the film based on the plot, setting and will pick their film based on its sub-genre. People care slightly less for directors or characters.
The most favourable characters when it comes to horror films seem to be the victim and the psychopath. This can suggest one of two things, either the people watching the film enjoy seeing a poor and innocent character getting manipulated and controlled by a psychopath who's more than likely a killer or that people are routing for the victim to turn things around and become the hero, which is also quite a stereotypical quality of a horror film.
When it comes to qualities of horror film people prefer to watch the film based on the plot, setting and will pick their film based on its sub-genre. People care slightly less for directors or characters. 
The most favourable characters when it comes to horror films seem to be the victim and the psychopath. This can suggest one of two things, either the people watching the film enjoy seeing a poor and innocent character getting manipulated and controlled by a psychopath who's more than likely a killer or that people are routing for the victim to turn things around and become the hero, which is also quite a stereotypical quality of a horror film. 
You need to show your research, not just say it is done. I would expect to see surveys, filmed group discussions on similar films or at least the collated results of a questionnaire. Saying you have done research is not evidence for that research per se.
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